If you prefer to keep it single opt-in, it might be worth simply scrolling through your list to see if you catch any misspelt domains (for example, the quite common misspellings are or - instead of Avoid sending to role email addresses. Typos happen - but if you do send to those addresses, it can badly damage your reputation and will increase your bounce rate. Avoid sending to email addresses with typos.ĭouble opt-in is a great way to avoid subscriptions with misspelt email addresses. That's it – the bounced contacts are now unsubscribed from your list.ģ.
#Clean email subscriptions update#
Select the file you've just exported and pick the options to update and unsubscribe the contacts.Ĭomplete the import by clicking "Next" and "Import". You can also find this option under the Imports tab within your list. Then, go to your list (the one you've sent your campaign to) and start a new import by clicking on "Add contacts" and "Import contacts from a file". Go to the Reports tab and click "View report" to access your campaign's report.Ĭlick on "Activity" and select "Bounced" from the dropdown menu.Ĭlick on "Export" to get the list of bounces.
#Clean email subscriptions how to#
You can remove them yourself if you wish so – here's how to do it: We don't remove soft bounces as they are temporary issues that prevented the email from being delivered. Hard bounces are removed automatically as soon as they happen. So, in many cases, the open rate might not be the most reliable metric. Since Apple iOS 15 update, the tracking pixel in the Apple Mail app is being automatically pre-fetched.
Then, you can upload the exported file to your list, and select to unsubscribe these contacts. Make sure to choose the "Unsubscribed" and "Update the contact" options: To do it, go to the re-confirmation campaign's report, click on "Activity" and "Didn't open":Įxport that report, saving it as a CSV file, and import it back to your list. Once you've sent the campaign and given your subscribers time to interact with it (a couple of days should be enough), you can unsubscribe all the contacts who haven't opened your campaign. You'll then be able to pick this segment as a recipient of your re-confirmation campaign: To do it, create a segment based on Campaign activity, choose the operator of your choice (for example, "did not open" or "did not click") and pick the "All of the last five campaigns" filter: You can also send a re-confirmation campaign to your inactive contacts. It will allow you to keep your list clean and remove people who abandoned or deleted their email addresses and might no longer be interested in your content. If you collected your list over a long period but haven't reached out to them in the last couple of months, it's worth sending them a re-confirmation campaign. There are a few things you can do to tidy up your list, such as: Email lists need to be kept up to date to make sure your deliverability and inbox placement stay great.
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